How does Essilor, as a brand, strive to help people see amazingly? Starts with a flexible design system implemented across 5 sub-brands for an immersive, beautiful sight-based web experience.
UI/UX Design | Art Direction
Since the campaign was all about the seeing details, we paid extra attention to them in every way. We worked directly with the client to understand exactly what they wanted, and we created it together.
I also designed an interactive tool for users to build their perfect lens. I tested my UX skills by creating a tool that, design-wise, is simple to navigate and feels intuitive.
Another deliberate choice I made was to feature the lenses in a way that hadn’t been done before. I wanted to make the lenses stand out. Working with a 3D photographer, we got the high-quality, high-end look I was going for.
Choices like the iconography were done with care. I researched the lenses thoroughly and understood how complex some of the problems they solve are. Because of this, I wanted to communicate the lens’ benefits as clearly and as cleanly as possible.
